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Google Exact Match Domain Update


Exact Match Update

Launched Date-September 2012

EMD (Exact Match Domain) Update focused on preventing those sites to rank in search Results which has poor content and had keywords or match search terms in their domain name. When EMD update occurs Sites who update their content and improved it increase chances of gaining rank in Google Search Engine Result Page.

Example: - If a Website wants to rank  Number 1 for search Query Digital Marketing Company in Noida, it will create or purchase domain name digitalmarketingcompanyinnoida.com.

Why the Update Named Exact Match Domain ?

Its called EMD Update because it focused on “Exact Match Domain” which exactly match keywords or user search queries.

Misconception about EMD Update

People think EMD or Exact Match Domain Update will hit all the sites which has keywords or search terms in their domain Name, but its not like that. EMD Target only those sites which has search terms or keyword in their domain Names but also consist of poor quality content which are not relevant for the users. These sites are just made with the motive to rank in search Engine but not to provide useful information to users.

How to Recover From EMD or Exact Match Domain Update

Update Your Content
Some Blogger creates small blogs with static content and don’t update it. If they have good keyword rich domain they managed to get good amount of traffic in their site. The EMD or Exact Match domain target such sites and decreased their rank on Google Search Engine Result Page.
If your site traffic has been reduced, Check your content, when did you update it last time? If you have not update it since long time. Update your content, so that you can recover from effects of EMD Update fast


Focused on Quality Content
Content is the king in Digital Marketing. Always
Compare your Website with competitor and research


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