Google Fred Update

Launched in March 2017

Google Fred update points to a black hat tactic linked to aggressive monetization. This includes excessive ads, which provide little benefits for the user. It is believed that objective of update is to penalize those website which gives money more value than providing quality and relevant information to website visitors. This does not mean that all the sites involved in the Google Fred update are fictional sites created to generate advertising revenue, but (as Barry Schwartz noted in his comments on Google Fred), most websites affected were content sites with a large number of ads and appear to have been created for the purpose of generating revenue. Schwartz, one of the leading SEO experts in the industry, said the websites he had analyzed had seen a 50 to 90 percent drop in traffic from the update.

Issues Addressed in Fred Updates or Websites Affected by Fred Update

· Extreme Presence of Ads

· Poor Content Sites

· Aggressive Monetization

· Deceptive Ads ( Doorway Pages)

· UX problems

How to Analyze your website is affected by Fred Update or not

If you see extreme drop in your rank on Google Search Engine Result Page (SERP) and you had followed any of the above Blackhat Practices than your website might affected by Fred Update.

How to Recover from Google Fred Updates

· Work on Good content and relevant content as per user queries

· Focus on Good user Experience

· Avoid Doorway practices

· Reviews ads placements and check whether it affected user experience.

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