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Google Penguin Update



Launched Date: - 24 April 2012

The objective of Penguin updates is to decrease ranking of those sites who are involved in link spamming and keyword stuffing.

Google Penguin 1.1: March 26, 2012

This Update had affect on 11.8 % of search queries. This update target those sites which were earlier not affected by this update and decrease their rank on SERP ( Search Engine Result Page)

 Google Penguin 1.2: October 5, 2012

This update had influenced on 1.2%  of English Search Queries. 

Google Penguin 2.0: May 22, 2013

This was a technically more advanced version of the Penguin algorithm, which changed its impact on search results.
Penguin 2.0 involved about 2.3% of queries in English, as well as other languages ​​proportionately.
The objective of this algorithm is to penalize those sites that use blackhat techniques such as link spamming, buying high page rank link and rewarding those sites which provide good users or visitor experience.

Google Penguin 2.1: October 4, 2013

 There was no official explanation was provided by Google about this Update. It was observed that Penguin 2 Updates target only those sites which used blackhat techniques but this update i.e Penguin 2.1 update target web spam, it looks deeper and target those sites that buy paid links to increase website rank .

Google Penguin 3.0: October 17, 2014

Although this is an important update, it is actually another update of the data; allowing people affected by previous updates to emerge and recover, while many others who continued to use spam link practices had an impact.
It has been observed that this update affected less than 1% of search queries in English.

Google Penguin 4.0: September 23, 2016

Nearly two years after the 3.0 update, the latest update of the Penguin algorithm has been released.
The most important change with this iteration is that Penguin has become a part of the main algorithm.
When the algorithm transcends to become a part of the Google Core Algorithm, it does not mean that the functionality of the algorithm has changed or can change dramatically again. This means that the perception of the algorithm by Google has changed and not the algorithm itself.This Penguin Update instead of punishing sites with lot of link spam started devaluing bad quality links

Issues Addressed in Penguin Update

·       Link Spamming

Any link that  manipulate the Page Rank or ranking of a site in Google's search results may be considered part of a link scheme and constitutes a violation of Google's guidelines for webmasters. This includes any behavior that handles links to your site or outbound links to your site.

The following are examples of link schemes that can negatively impact a site's ranking in search results:

Purchasing and selling of links that has Good Page Rank.  It also includes the exchange of currency for good links or sends someone a "free" product in exchange for writing and a link.

Excessive link exchanges ("Link to me and I will link you") or associated pages exclusively for cross linking purposes

Large-scale article marketing campaigns or guest postings with keyword-rich anchor text links

Use automated programs or services to link to your site.

· Keyword Stuffing -Keyword stuffing is a process or search engine optimization technique, considered to be web spam or spam indexing, in which keywords are loaded into the meta tags of a web page, visible content or the link returned in text. an attempt to gain a benefit of unfair rank in the search engines.

How to Recover from Penalty
·       Avoid Keyword Stuffing
·       Remove Bad Links through tools like Dr Link Check




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