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Google Pigeon Update


Pigeon Update




Launch Date: 24 July 2014

The Objective of pigeon update is to increase rank of local listing in SERP. It affects both Google search results and business listings.

One of Google's stated goals in updating Pigeon was to connect its local algorithm more deeply to its traditional Web algorithm in order to take full advantage of the hundreds of classification signals entered into the Web algorithm. These new links with the Web algorithm also highlighted the need for local businesses to have a strong organic presence on the Web in order to compete for local rankings.


7 Pack Google Result



         
3 Pack Result

 



One of the most notable results of Pigeon was the loss of local results in 7 packages (the sets of 7 local Google companies that were typically displayed when a query from a search engine had a local intent, such as "pizza chicago" or "lawyer in Denver".) Over time, Google has consistently reduced the number of local business listings in its local result packages, starting with 10  in 2015 passing at only 3 per package in almost all cases.Pigeon was launched a year before the massive change in package of 3, and can be considered retrospectively as a step towards the complete adoption of these reduced packages. The package left many companies out of local results, struggling as never before for local visibility.

At the same time, Pigeon needed to improve Google's ability to calculate the distance and location of local businesses. In many cases, it seemed that the search radius had been reduced, favoring the closest companies to the physical location of the search engine. For example, when searching for a query such as "pizza san francisco", a user in the North Beach area of ​​San Francisco would receive reduced local results in that area rather than results spread throughout the city. 
With the map boundaries redesigned and narrowing radius after Pigeon, many companies suddenly found themselves out of the packages in which they have been classified.

 Sites that were affected by Pigeon update

So far, local directories, such as Yelp, have received a boost in ranking. After the launch of this algorithm, the results of Google Place searches increased by 28% for hospitality consultations, 19% for food consultations and 13% for education. Other consultations increased slightly, including: spa, store, law, medicine, transportation and fitness.

Unfortunately, the algorithm is not good news. There were losers after the launch. According to Bright Edge, requests for job-related information have dropped 68% and real estate applications nearly 63%. In addition, the update had negative effects on films, insurance, finances, furniture and government consultations. Many companies related to these queries have suffered from the fact that the algorithm has altered the local carousel and the results of the package.


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