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Search Engine Optimization- Overview

What is SEO?


The full form of SEO is search engine optimization. It is a process that is implemented to increase the position of the website to increase the number of visitors to a website in the search result page shown by a search engine.

What is a Search Engine?

Search engines are programs or a set of codes that allows the users to search for the results through the world wide web (WWW) for any particular keyword or phrase. The result is then displayed on the SERP (search engine resulting page). The first-ever search engine developed was Archie. In today’s world, the most popular search engine is Google.
Search Engine Optimization (SEO)

What are the components of the Search Engine?


There are three basic components of the search engine-

1. Web crawler

2. Database

3. Search interfaces

What is SERP?


Search engine resulting page is also known as SERP. The main component of the SERP is the displayed results by the search engine. The pages also contain sponsored advertisements, maps, local listings, and web pages.

How to Index our new website?


Indexing is the process by which we add web-pages in the Google search. To index our website we need to use the Google webmaster tool that is “Google Search Console”.

How many types of keywords are there?

There are three types of keywords-

1. Long tail keyword

2. Short tail keyword

3. Generic keyword


Name some keyword research tools?


1. Soovle
2. LSI

What is the importance of keywords in SEO?


Keywords are basically the queries of the customers or the users. These keywords are therefore used in the content of the website to bring it to the top position via organic search methods. However, there are many other methods to bring the website on top of the results but this is a start. Implementation of the keywords in your website will help your website rank above your competitors.

 Well this is not all about SEO (Search Engine Optimization) but in the upcoming articles we will discuss about the types and techniques of SEO. 

 Till then you can go through a very interesting and informative article Everything One Should Know About SEO (Search Engine Optimization)
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