Skip to main content

Search Engine Optimization- Overview

What is SEO?


The full form of SEO is search engine optimization. It is a process that is implemented to increase the position of the website to increase the number of visitors to a website in the search result page shown by a search engine.

What is a Search Engine?

Search engines are programs or a set of codes that allows the users to search for the results through the world wide web (WWW) for any particular keyword or phrase. The result is then displayed on the SERP (search engine resulting page). The first-ever search engine developed was Archie. In today’s world, the most popular search engine is Google.
Search Engine Optimization (SEO)

What are the components of the Search Engine?


There are three basic components of the search engine-

1. Web crawler

2. Database

3. Search interfaces

What is SERP?


Search engine resulting page is also known as SERP. The main component of the SERP is the displayed results by the search engine. The pages also contain sponsored advertisements, maps, local listings, and web pages.

How to Index our new website?


Indexing is the process by which we add web-pages in the Google search. To index our website we need to use the Google webmaster tool that is “Google Search Console”.

How many types of keywords are there?

There are three types of keywords-

1. Long tail keyword

2. Short tail keyword

3. Generic keyword


Name some keyword research tools?


1. Soovle
2. LSI

What is the importance of keywords in SEO?


Keywords are basically the queries of the customers or the users. These keywords are therefore used in the content of the website to bring it to the top position via organic search methods. However, there are many other methods to bring the website on top of the results but this is a start. Implementation of the keywords in your website will help your website rank above your competitors.

 Well this is not all about SEO (Search Engine Optimization) but in the upcoming articles we will discuss about the types and techniques of SEO. 

 Till then you can go through a very interesting and informative article Everything One Should Know About SEO (Search Engine Optimization)
Labels:

Comments

Post a Comment

Popular posts from this blog

Digital Marketing - Why You Should Learn?

Digital Marketing In today’s world, we can not neglect the truth that Internet advertising is dominating the sector. In a quick span of time Digital marketing has outdated traditional advertising in numerous ways. The large achievement has even forced the governments of countries to move digital. Everything in business advertising and marketing and promotions is turning virtual. Internet users are growing day by day and a maximum of them use net through smartphones which means that connecting to clients is simple and quite feasible over the traditional form of advertising. As an end result, several or maximum of the organizations use digital platforms to sell their business. Digital marketing is hence providing extra employment possibilities to youngsters, however, the truth is poor net or verbal understanding will no longer help you make an expert digital marketer. You will need to enhance your skills. In simple words, Digital Marketing is the advertising of pr...
Post a Comment
Read more

Everything One Should Know About SEO (Search Engine Optimization)

SEO basically stands for Search Engine Optimization which is a process of getting traffic to a website through free, organic and natural search results on search engines like Google, Bing, and Yahoo. Whereas we can say that any web pages or other content such as videos or local listings are shown ranked wise by the search engine to which the engine considers most relevant to users. On the other hand, SEO can simply be defined as it affects the visibility of a website or a web page in a search engine’s unpaid results. SEO helps to guarantee that a website is accessible to a search engine as well as improves the chances of that website to be found by the search engine. It is the "white hat" high-quality practices utilized by webmasters and content manufacturers helping them gain a better rating in search engine results. SEO will also be referred to as a search engine optimizer with the use of automated tools to assist the optimization procedure. What are t...
Post a Comment
Read more

Mastering Content Writing: 10 Key Points for Engaging and SEO-Optimized Copy

Content Writing is basically is “ COMMUNICATION THROUGH WORDS ” Understand your audience: Conduct comprehensive research to gain a deep understanding of your target audience's demographics, interests, preferences, and pain points. Craft content that directly addresses their needs, incorporating relevant keywords strategically to resonate with them and improve organic visibility. Clear and concise messaging: Keep your content focused, concise, and easily digestible. Use keywords strategically to clearly communicate your message while adhering to SEO best practices, increasing the likelihood of ranking higher in search engine results pages (SERPs). Engaging headline: Create a captivating headline that incorporates your target keyword, grabs the reader's attention, and entices them to explore further. A compelling headline can significantly boost click-through rates and attract more organic traffic to your content. Well-structured content: Organize your content into logical par...
Post a Comment
Read more