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Digital Marketing Overview

What is Marketing?


Marketing refers back to the activity of a company related to selling a product or service. It consists of advertisements for products and branding, by delivering products to people. Folks that work in advertising departments attempt to get the eye of target audiences with the use of slogans, packaging layout, celebrity endorsements, and preferred media exposure.

What is Digital Marketing?


Digital Marketing is using the internet, mobile devices, social media, engines like Google, show advertising and different channels to reach purchasers. As a subset of traditional advertising and marketing, digital advertising and marketing are with SMS, SEO, electronic or interactive billboards and one-of-a-kind online advertisements (together with banner advertisements) to promote services and products.
Digital Marketing
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What are the benefits of Digital Marketing over Traditional Marketing?


  • In traditional marketing, the reach of the business or the service is limited to the area but in digital marketing, you have the opportunity to make this big world your market. You have a global reach.

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  • The biggest loss I feel in traditional marketing is that you cannot find your target audience which results to the wastage of a lot of money but in digital marketing, you can track your customers you can target them on the basis of age, group, gender, etc. According to your product or service.

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  • Now, what if you are offered a free world trip I think no one will reject this offer same is with the digital marketing you can provide your service or product all over the world from your single workspace without any extra charges. Yes, that’s another lead of digital marketing over traditional marketing that it is very cost-effective.

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  • Don’t get upset if you are not getting any profit on your business just switch to digital marketing track your performance and change your strategy to the best-suited marketing strategy. Digital marketing provides you the real-time tracking which can help you in making strategies to promote your product or service the right way.

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  • You can get the increased return on investment (ROI) on the digital platform instead of traditional marketing because of the reasons I have listed above.

What is a Search Engine?


A search engine is basically an algorithm or a program which searches according to the keywords or a query by the user into its database.

What are the keywords?


Keywords are basically an idea of what your content is all about. In terms of search engine optimization keywords matters, a lot for a website and are also known as search queries which are entered by searchers.


What is SERP?


The full form of SERP is Search Engine Resulting Page which means a page which we after searching any query on the search engine. The SERP consists of local business listings, sponsored advertisements, and multiple web-pages.

What is the process of Digital Marketing?


  • Visibility - as the name tells visibility means that the website should be visible on the top of the SERP as the visibility matters the most for any business for branding and bringing leads. This does not include sponsored advertisements.

  • Bringing targeted traffic - as the website becomes visible on the SERP our next focus is to bring our customers on the website to make them aware of the product or service.
  • Engagement - this word defines the time spent by any visitor on your website. This matters the most as it shows the interest of the visitor on your website. So to increase the time of a session one needs to include some interactive things on their web-pages so that visitors can increase the session time and decrease the bounce rate.

  • Conversion - conversion is all that matters for a business to grow but it matters from business to business. Well, sale or purchase don’t limit the world of conversion; getting a lead is also a good part of conversion as it shows the interest of the visitor. 

  • Measurement - this is the best thing I like in Digital Marketing because you don’t need to waste your hard-earned money and even your time. Measurement defines the incoming and outgoing of your website visitors which can be improved as you can measure each and every impression where hey landed on your website and from where they left. 

  • Retention - this is the most important thing companies do. Retention is the most important part as it includes motivating your consumer or offering new packages to your preexisting clients, or can also be done for the promotion of your new products, services, or the promotion of the season sale.

What are the four pillars of Digital Marketing?


The four pillars of digital marketing are -

  • SEO (Search Engine Optimization)
  • SMO (Social Media Optimization)
  • SEM (Search Engine Marketing)
  • SMM (Social Media Marketing)  

What are the objectives of Digital Marketing?


The main objectives of Digital Marketing are -

  • Reaching the right audience
  • Increasing the engagement with the audience
  • Increase the motivation of the audience to take action
  • Enhancing the ROI (return on investment) of the organization
  • Increase brand awareness

What are the benefits of Digital Marketing?


A lot of companies which were working till now on traditional marketing are switching over to Digital Marketing due to its incomparable benefits -

  • Cost-effective
  • Increased ROI
  • Track of consumers from their first interaction to the entire journey
  • Measurable results
  • Reach the global audience 
  • Improved conversion rates

What is a Meta Title?


Meta Title is basically a brief description of website content to the search engines. Meta title also provides a summary of the article. You should always choose you meta title wisely as it is the reflection of the page. The length of the meta title should be 50-60 characters.

What is the Meta Description?


A meta description is a short summary of the website which is shown by search engines whenever you search any query. This is very important for On-Page SEO. The length of the meta description should be 150-170 characters.

What is nofollow?


Nofollow is an HTML attribute that is used to give instructions to the robots of search engines that which hyperlink is not be indexed or should not influence the ranking of the website with that link.


What is noindex?


 Noindex is very often used in meta tags as it is added in HTML source code to suggest search engine to not include a specific page to the search engine result.
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