Digital Marketing Target-Target The Right Market

SMO Social Media Optimization (SMO) is a natural and strategic approach to heightening brand visibility and promoting products and services through various social media platforms. It involves leveraging the power of social media to create a strong online presence, engage with the target audience, and spread awareness about a company's offerings. By optimizing content, utilizing social media tools and techniques, and fostering meaningful interactions, SMO aims to attract attention, drive website traffic, and cultivate a loyal community of followers. It's a dynamic and ever-evolving process that helps businesses harness the full potential of social media for effective brand promotion and increased customer engagement. What is Social Media? Social Media Optimization is a platform where a group of people with common interest interact with each other. Example Facebook , Twitter , Linkedin , Instagram and so on. Why SMO is Important? ·        Lead Generation Throu

Launched Date= 1 September 2016 2016 was a great year for local Search. Many companies have started using local search engine optimization techniques to take advantage of Google's 3 pack local search results. Local search Engine Optimization Technique is one of the most popular trends in the SEO industry since the mobile revolution. The update, which SEO teams have dubbed Possum, has transformed local results. To give you an idea of the scale, nearly 65% of the local SERPs were affected by the update, compared to the Google Penguin update, which covered only 3% of websites. Unlike Penguin, Possum is not a punishment for companies trying to pass suspicious practices to Google's algorithm. Instead, this change is a fundamental shock in the way local listings are presented. This is the main reason why many businesses are affected and virtually guarantees that yours will be affected as well. Four things to know about Possum to determine   whether it will have

Content Writing is basically is “ COMMUNICATION THROUGH WORDS ” Understand your audience: Conduct comprehensive research to gain a deep understanding of your target audience's demographics, interests, preferences, and pain points. Craft content that directly addresses their needs, incorporating relevant keywords strategically to resonate with them and improve organic visibility. Clear and concise messaging: Keep your content focused, concise, and easily digestible. Use keywords strategically to clearly communicate your message while adhering to SEO best practices, increasing the likelihood of ranking higher in search engine results pages (SERPs). Engaging headline: Create a captivating headline that incorporates your target keyword, grabs the reader's attention, and entices them to explore further. A compelling headline can significantly boost click-through rates and attract more organic traffic to your content. Well-structured content: Organize your content into logical par

Login to Goddy Account Go to All products and click on domain  Go to Domain Management Click on your domain Name Click on set Nameservers Replace Name Servers with Bluehost nameserver Click ok and confirm changes Login to Bluehost C Panel Find out Domain Manager in it Click on Assign new domain in C Panel Write your domain name You will receive ownership verfication message and thus your domain and hosting account will get integrated. Steps in detail are- Choose a hosting provider: Select a hosting service that suits your needs and sign up for an account. Take note of the nameservers provided by your hosting provider for seamless domain hosting integration. Suggested hosting is Globehost .  Access your GoDaddy account: Log in to your GoDaddy account through their website to begin the domain hosting integration process. Manage domain settings: Locate the section in your GoDaddy account where your domains are listed. Find the specific domain you want to integrate with your ho

Digital Marketing In today’s world, we can not neglect the truth that Internet advertising is dominating the sector. In a quick span of time Digital marketing has outdated traditional advertising in numerous ways. The large achievement has even forced the governments of countries to move digital. Everything in business advertising and marketing and promotions is turning virtual. Internet users are growing day by day and a maximum of them use net through smartphones which means that connecting to clients is simple and quite feasible over the traditional form of advertising. As an end result, several or maximum of the organizations use digital platforms to sell their business. Digital marketing is hence providing extra employment possibilities to youngsters, however, the truth is poor net or verbal understanding will no longer help you make an expert digital marketer. You will need to enhance your skills. In simple words, Digital Marketing is the advertising of pr

As we know the era of digital marketing is growing day by day. Ranging from big brands to even small shopping stores are getting online. But, many people don’t know how to take their business online. For this, I am sharing the A to Z of digital or online marketing which will cover topics about the basic things required to bring your business online to generating leads and increasing sales for your business. Step 1 Get yourself a Laptop, mobile phone or tablet. On the bases of specifications and price, we recommend the following budget products. Mobile-  Mi Redmi 5 (Blue, 4GB RAM, 64GB Storage) Redmi Note 8 (Neptune Blue, 4GB RAM, 64GB Storage) Redmi Note 8 (Neptune Blue, 6GB RAM, 128GB Storage)                                                                                                                                  Tablet- Samsung Galaxy Tab A 10.1 (10.1 inch, 32GB, Wi-Fi) Lenovo Tab V7 Tablet (6.9 inch, 32GB, Wi-Fi + 4G Voice Calling) Laptop- DELL V

What is SEO? The full form of SEO is search engine optimization. It is a process that is implemented to increase the position of the website to increase the number of visitors to a website in the search result page shown by a search engine. What is a Search Engine? Search engines are programs or a set of codes that allows the users to search for the results through the world wide web (WWW) for any particular keyword or phrase. The result is then displayed on the SERP (search engine resulting page). The first-ever search engine developed was Archie. In today’s world, the most popular search engine is Google. What are the components of the Search Engine? There are three basic components of the search engine- 1. Web crawler 2. Database 3. Search interfaces What is SERP? Search engine resulting page is also known as SERP.  T he main component of the SERP is the displayed results by the search engine.  T he pages also co

What is Marketing? Marketing refers back to the activity of a company related to selling a product or service. It consists of advertisements for products and branding, by delivering products to people. Folks that work in advertising departments attempt to get the eye of target audiences with the use of slogans, packaging layout, celebrity endorsements, and preferred media exposure. What is Digital Marketing? Digital Marketing  is using the  inter net,  mobile devices , social media, engines like  Google , show advertising and different channels to reach purchasers.  As a subset of traditional advertising and marketing, digital advertising and marketing are with SMS, SEO, electronic or interactive billboards and one-of-a-kind online advertisements (together with banner advertisements) to promote services and products. Do Something great with Digital Marketing What are the benefits of Digital Marketing over Traditional Marketing ? I n traditional mark

                         Google Panda Update Launched date:- 23 February 2011 The name Panda has been derived from the name of a Google engineer Navneet Panda.  The objective of this update was to remove sites with thin and poor content to rank in SERP (Search Engine Result Page) and also to rank highly reputable and good quality websites with good content.  Panda 1.0 Launched Date- February 24, 2011 Google has taken aggressive action with respect to the content pages, content farming activities, excessive advertising and other quality issues. After this update, up to 12% of search queries were affected. The Panda update was a very big update, all the domains were affected, rather than the individual pages of a site. Panda 2.0 Launched Date- April 11, 2011 This was another update by Google which was expanded to update all the English searches in the world. This update has also affected 2% of the websites which is big amount. Panda 2.1 Lau