Digital Marketing Target-Target The Right Market

Humming Bird Update Launch Date: - 20 August 2013 The update name ‘humming bird’ derived from speed and accuracy of humming bird. The objective of Google humming bird update is to understand user search queries and provide better, quick and accurate results to them. It basically focused on the actual meaning behind the user queries. It helps in ranking those WebPages which are relevant matches with user queries. Humming bird update can rank a webpage even if it does not contain exact keywords through language processing system that relies on keywords synonyms, LSI (latent semantic indexing) The new search algorithm Google "Hummingbird" aims to better interpret the search requests of users and, therefore, to further increase the quality of search results. It is assumed that the code name "Hummingbird" indicates that the search results will be fast and accurate. The name comes from being precise and fast. Amit Singhal, Google Software Vice Pres...

Launched Date: - 24 April 2012 The objective of Penguin updates is to decrease ranking of those sites who are involved in link spamming and keyword stuffing. Google Penguin 1.1: March 26, 2012 This Update had affect on 11.8 % of search queries.  This update target those sites which were earlier not affected by this update and decrease their rank on SERP ( Search Engine Result Page)   Google Penguin 1.2: October 5, 2012 This update had influenced on 1.2%  of English Search Queries.  Google Penguin 2.0: May 22, 2013 This was a technically more advanced version of the Penguin algorithm, which changed its impact on search results. Penguin 2.0 involved about 2.3% of queries in English, as well as other languages ​​proportionately. The objective of this algorithm is to penalize those sites that use blackhat techniques such as link spamming, buying high page rank link and rewarding those sites which provide good users or visitor experien...

Pigeon Update Launch Date: 24 July 2014 The Objective of pigeon update is to increase rank of local listing in SERP. It affects both Google search results and business listings. One of Google's stated goals in updating Pigeon was to connect its local algorithm more deeply to its traditional Web algorithm in order to take full advantage of the hundreds of classification signals entered into the Web algorithm. These new links with the Web algorithm also highlighted the need for local businesses to have a strong organic presence on the Web in order to compete for local rankings. 7 Pack Google Result           3 Pack Result   One of the most notable results of Pigeon was the loss of local results in 7 packages (the sets of 7 local Google companies that were typically displayed when a query from a search engine had a local intent, such as "pizza chicago" or "lawyer in Denver".) Over time, Google has consistently ...

Launched in March 2017 Google Fred update  points to a black hat tactic linked to aggressive monetization. This includes excessive ads, which provide little benefits for the user. It is believed that objective of update is to penalize those website which gives money more value than providing quality and relevant information to website visitors. This does not mean that all the sites involved in the Google Fred update are fictional sites created to generate advertising revenue, but (as Barry Schwartz noted in his comments on Google Fred), most websites affected were content sites with a large number of ads and appear to have been created for the purpose of generating revenue. Schwartz, one of the leading SEO experts in the industry, said the websites he had analyzed had seen a 50 to 90 percent drop in traffic from the update. Issues Addressed in Fred Updates or Websites Affected by Fred Update ·       Extreme Presence of Ads ·  ...

Exact Match Update Launched Date-September 2012 EMD (Exact Match Domain) Update focused on preventing those sites to rank in search Results which has poor content and had keywords or match search terms in their domain name. When EMD update occurs Sites who update their content and improved it increase chances of gaining rank in Google Search Engine Result Page. Example: - If a Website wants to rank   Number 1 for search Query Digital Marketing Company in Noida, it will create or purchase domain name digitalmarketingcompanyinnoida.com. Why the Update Named Exact Match Domain ? Its called EMD Update because it focused on “Exact Match Domain” which exactly match keywords or user search queries. Misconception about EMD Update People think EMD or Exact Match Domain Update will hit all the sites which has keywords or search terms in their domain Name, but its not like that. EMD Target only those sites which has search terms or keyword in their domain Names ...

SMO Social Media Optimization (SMO) is a natural and strategic approach to heightening brand visibility and promoting products and services through various social media platforms. It involves leveraging the power of social media to create a strong online presence, engage with the target audience, and spread awareness about a company's offerings. By optimizing content, utilizing social media tools and techniques, and fostering meaningful interactions, SMO aims to attract attention, drive website traffic, and cultivate a loyal community of followers. It's a dynamic and ever-evolving process that helps businesses harness the full potential of social media for effective brand promotion and increased customer engagement. What is Social Media? Social Media Optimization is a platform where a group of people with common interest interact with each other. Example Facebook , Twitter , Linkedin , Instagram and so on. Why SMO is Important? ·        Lea...

Launched Date= 1 September 2016 2016 was a great year for local Search. Many companies have started using local search engine optimization techniques to take advantage of Google's 3 pack local search results. Local search Engine Optimization Technique is one of the most popular trends in the SEO industry since the mobile revolution. The update, which SEO teams have dubbed Possum, has transformed local results. To give you an idea of the scale, nearly 65% of the local SERPs were affected by the update, compared to the Google Penguin update, which covered only 3% of websites. Unlike Penguin, Possum is not a punishment for companies trying to pass suspicious practices to Google's algorithm. Instead, this change is a fundamental shock in the way local listings are presented. This is the main reason why many businesses are affected and virtually guarantees that yours will be affected as well. Four things to know about Possum to determine   whether it will have ...

Content Writing is basically is “ COMMUNICATION THROUGH WORDS ” Understand your audience: Conduct comprehensive research to gain a deep understanding of your target audience's demographics, interests, preferences, and pain points. Craft content that directly addresses their needs, incorporating relevant keywords strategically to resonate with them and improve organic visibility. Clear and concise messaging: Keep your content focused, concise, and easily digestible. Use keywords strategically to clearly communicate your message while adhering to SEO best practices, increasing the likelihood of ranking higher in search engine results pages (SERPs). Engaging headline: Create a captivating headline that incorporates your target keyword, grabs the reader's attention, and entices them to explore further. A compelling headline can significantly boost click-through rates and attract more organic traffic to your content. Well-structured content: Organize your content into logical par...

Login to Goddy Account Go to All products and click on domain  Go to Domain Management Click on your domain Name Click on set Nameservers Replace Name Servers with Bluehost nameserver Click ok and confirm changes Login to Bluehost C Panel Find out Domain Manager in it Click on Assign new domain in C Panel Write your domain name You will receive ownership verfication message and thus your domain and hosting account will get integrated. Steps in detail are- Choose a hosting provider: Select a hosting service that suits your needs and sign up for an account. Take note of the nameservers provided by your hosting provider for seamless domain hosting integration. Suggested hosting is Globehost .  Access your GoDaddy account: Log in to your GoDaddy account through their website to begin the domain hosting integration process. Manage domain settings: Locate the section in your GoDaddy account where your domains are listed. Find the specific domain you want to integrate wit...

Digital Marketing In today’s world, we can not neglect the truth that Internet advertising is dominating the sector. In a quick span of time Digital marketing has outdated traditional advertising in numerous ways. The large achievement has even forced the governments of countries to move digital. Everything in business advertising and marketing and promotions is turning virtual. Internet users are growing day by day and a maximum of them use net through smartphones which means that connecting to clients is simple and quite feasible over the traditional form of advertising. As an end result, several or maximum of the organizations use digital platforms to sell their business. Digital marketing is hence providing extra employment possibilities to youngsters, however, the truth is poor net or verbal understanding will no longer help you make an expert digital marketer. You will need to enhance your skills. In simple words, Digital Marketing is the advertising of pr...